Case vertical

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Geos
IN, ID, PH, BR
Date
Oct 2020 - Sep 2021
Goal
First Time Deposit
Services
Performance, Youtube bloggers, SMM
Task
To aquire new paying users to the product based on ROI.
Implimentation
  • 1 - Development of creative communication with the users (10-15 new creatives approches per week, average Facebook CTR > 2,5-3%)
  • 2 - The use of webview apps as a technique of advertising. Driving traffic through apps is easier than through classical pre-landing schemes.
  • 3 - Traffic Channels: Facebook, Google UAC, video-networks.
  • 4 - Media campains in Social networks + Brand awarness and CPI/CPA campaigns with influencers.
Results
We have been aquiring the averege of 300 new unique paying users per day for 7 months with positive ROI. Performance campaigns were supported with brand awarness launches.

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