To aquire new paying users to the product based on ROI.
Execution
1Development of creative communication with the users (10-15 new creatives approches per week, average Facebook CTR > 2,5-3%)
2The use of webview apps as a technique of advertising. Driving traffic through apps is easier than through classical pre-landing schemes.
3Traffic Channels: Facebook, Google UAC, video-networks.
4Media campains in Social networks + Brand awarness and CPI/CPA campaigns with influencers.
Results
We have been aquiring the averege of 300 new unique paying users per day for 7 months with positive ROI. Performance campaigns were supported with brand awarness launches.
